Fastr GA4 Integration - GTAG Steps

This article will cover the steps necessary to connect Fastr (or the legacy platform, Creator Studio) with GA4, specifically when implemented with GTAG. The first step is to contact support@zmags.com and your CSM, and request for this implementation to be set-up. Our team will responded by providing a 1x1 pixel experience that must be embedded on your site. After you receive this embed code, you can proceed with the steps below. 

If you are looking for our article on integrating via GTM, please visit this article.

Step 1: Embed the Pixel experience

The first step is to embed the pixel experience across your entire site, either in the header or footer. This will be an experience that our team creates in your account, and we'll let you know the code that needs to be embedded. 

Step 2: Set up the event

Once the pixel has been set up, you'll need to set up the event within GA by going to Admin > Data Display > Events > Create Event. Below is the set up within GA and please note that it can take up to 24 hours before events start flowing in.

Step 3: Set up the parameters

In order to see the parameters that we send along with each event, you'll need to wait until the events start showing within GA as only then will the parameters be registered within GA. When this happens, you'll need to set up definitions/dimensions within GA by going to Admin > Data Display > Custom Definitions and then follow the config below.