Fastr Workspace - Publication Analytics

Overview

This article walks through how to track the analytics data for any of your live publications.  You can track activity such as page views, heatmaps, total visits, time per visit, and other statistics for individual publications, or see an overview for your full account.

The Analytics tab should be enabled for your account by default if you have Fastr Publications. If you’re unable to see it, please reach out to support@getfastr.com for assistance.

Once enabled, an Analytics tab will appear in the left-side menu under the Integrations option.

When you open the Analytics tab, you will see the Publication Analytics dashboard, which displays the available filters and a performance graph for your publications.

Filters

You’ll find the filters displayed horizontally at the top of the dashboard.

• Publication: Shows the list of all live publications in your account.
• Period: Select the time period you would like to see the analytics data for.
• Country: Lists the countries the publication is accessed from.
• Browser: Lists the browsers the publication is loaded in.
• Device type: Lists the devices the publication is viewed on.
• Referrer host: Lists the referring hosts that drove traffic to the publication.

Analytics Graph

The graph shows the performance of all live publications in your account that are published somewhere and generating analytical data. The available metrics are:

• Visits: The total visits recorded for the publication.
• Page views: The total number of page views the publication has generated via visits.
• Time/Visit: The amount of time users have spent on the publication.
• PVs/Visit (Page views per visit): The number of pages viewed per visit by the user.
• Clicks: The number of clicks the publication has generated.

This same analytical data is shown for each publication separately below the analytics graph.

Export: You can export the data as a CSV or PDF by clicking the Export option.

Per-Page Breakdown

If you click a specific publication from the list, you will be taken to the Per-Page Breakdown section, where you can see page-by-page performance of the publication:

• Views: The number of views the page has generated.
• Avg. Time on Page: The amount of time users have spent on the page.
• Clicks: The number of clicks recorded on the page.

You will also see an option for tracking the heatmap. If you click View heatmap on canvas, a new tab opens showing the publication canvas with all the heatmap data generated for the publication.

You can view the data as shown in the screenshot, and customize it by selecting or deselecting options to show or hide the data on the page.

If you have any follow up question please feel free to reach out to support@getfastr.com

FAQs

1. Can we generate the Analytics data from the preview link?
   • Answer: No. Analytics data is not generated from the preview link. To start collecting analytics, you must first make the publication live, then embed it using the provided embed code and publish it on your hosting website. Here is the link to the article: How to Publish
2. How long does it take for data to appear in the Analytics tab after publishing?
   • Answer: Analytics data is not available immediately after publishing. It may take up to 30 minutes for the Analytics tab to refresh and display the latest data.
3. My catalog has been live - why don't I see any data?
   • Answer: Your publication may have been published before we rolled out the analytics functionality. It may be necessary to republish your publication to start collecting data.
4. How can I see which product links are being clicked in my catalog? 
   • Answer: Adding support for product links is the next phase of Publication Analytics, and will be supported shortly. Please reach out to support for any questions for the timing here.