End-user interaction with a Creator Studio Experience is tracked by Zmags and sent to Google Analytics. The events tracked are as follows:
|
Event name
|
When is it tracked?
|
Data Sent
|
Event Type
|
|---|---|---|---|
| Experience viewed | Every time the experience is loaded. | Experience name. | Non- interaction |
| Click on link | Every time a link is clicked. | Experience name, scene number, and target link URL. | Interaction |
| Open lightbox | Every time a lightbox is opened. | Experience name, scene number, and target link URL. | Interaction |
| Javascript action activated | Every time a Javascript action is activated. | Experience name and scene number. | Interaction |
| Custom Javascript action activated | Every time a Custom Javascript action is activated. |
Experience name, scene number, name of the action, name of used parameters. The action name and used parameters are separated by '-' |
Interaction |
| Navigation link clicked | Every time a navigation link is clicked. |
Experience name, scene number, and type of navigation - either "next" or "previous". |
Interaction |
| Product Viewed | Every time a Salesforce Commerce Cloud product is viewed. |
Experience name, scene number, type of product (Salesforce Commerce Cloud) and the product ID. The product type and ID are separated by '-'. |
Interaction |
| Click on social shared link | Every time a social widget is clicked |
Experience name, scene number, network shared on, URL shared. The network name and share URL are separated by '-'. |
Interaction |
Google Analytics Events
Creator Studio Experiences will now be segmenting events by experience, instead of showing events in one event stream. To view experience analytics, go to Google Analytics. Click Behavior, then Events, then Overview. In addition to the Zmags Experience Events, you may also see any customized events set by your organization.
The experience name will show in the ‘Event Category’ list. This list will contain all variants of each of the experiences you’ve created. To see more specifics about the experience interactions, click one of the experiences in the list.
The format of the list will be ‘[Zmags] experience name interaction’, where ‘experience name’ is the title of the experience in Creator Studio.
Please note, prior to August 17, 2021 all events were triggered into the same category ‘Zmags experience interaction’, so you’ll see this for all experiences prior to August 17. 
Click on the experience name and then select the Primary Dimension of ‘Event Action’ or ‘Event Label’.
- Event Action
- All customized actions from Zmags included ‘Experience Viewed’ and others.
- Event Label
- Indicates scenes and clicks of either links or navigation.
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